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Small Business Marketing Tips

How 08 Direct Can Help Your Small Business Marketing

In times of recession businesses need to save on costs wherever possible and unfortunately this can often be your marketing budget, which then has a negative influence on sales and profitability.

Marketing should never stop but the most cost effective measures should be taken; so we have compiled some small business marketing tips for you to have a look at.

One of the best small business marketing tips, although many people do not realise, is the use of a non geographical number, in particular the 08 number ranges. Small businesses using a local number are advertising the fact they are a small business, implying less experience and commercialism.

Choosing a 08 number is a great small business marketing tip and will instantly make your business seem larger, giving you a national presence and greater potential client base. It is a small difference that can make real changes as many consumers associate 08 numbers with larger corporations.
 

It is then important to select the correct 08 number for your business.
 
0844 – Charged at national rate your customers’ call charges will be consistent with those of a geographic number.

0845 – Work in a similar way to 0844 numbers.

0800 – If your business is able to stand the cost of the call then a freephone 0800 is great for your business marketability as it encourages customers to call you.

0871 – Earn a rebate from your inbound calls, charged at 7.5 pence per minute.

With every number you register with 08 Direct you will also receive a full call management package completely free of charge. Included is Welcome Message, Voicemail, Auto Attendant, Call Whisper, Fax to Email, Voicemail to Email, Call Forwarding and our unique Code Blue Call Statistics.

Calls Statistics are a great way for any business to monitor its inbound call trends. By assigning different marketing campaigns varying 08 numbers you can track the effectiveness of each campaign through the amount of calls received for each one.

This will allow you to assess your small business marketing and make more informed decisions in the future. What is great about 08 Direct as well is that everything mentioned above is completely free of charge so your advertising potential could increase within 48 hours, without you having to spend a penny.
 

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