If your company uses 08 numbers then you could have an essential marketing tool already to hand. 08 numbers allow inbound calls to be tracked and reported on, not only improving call management but giving detailed information that can be used in future marketing campaigns.
Do you send out marketing literature, sponsor campaigns, and create web-based advertisements, all in the hope of customers calling your business? Can you distinguish between marketing initiatives to know which one had the most pull on the public? This is where tracking and reporting is a strategic force combined with 08 numbers.
Different marketing initiatives can have a tracking 08 number attached. This allows your company to see which particular campaign brought in the most amounts of calls. This allows an increase in sales as well as the reduction of marketing costs, applying effective marketing campaigns and see the effects.
Call recording on 08 numbers allows real-time call analytics covering matters such as call volume, routing and duration. Many companies are now using Google Analytics to help monitor information and statistical call data.
08 numbers can also benefit from call recording which is legal in the UK, as long as the customer is notified where possible that a call may be recorded. This can be essential for training purposes, monitoring staff and customer interaction, as well as detailing customer enquiries. Confirming the customer’s needs allows marketing campaigns to be more focused whilst identifying the campaigns which were most affective. Call recording with 08 numbers can incorporate marketing questions to enable companies to improve their impact on the industry.
0800 numbers or 0808 numbers (freephone numbers) are probably the most effective way of managing your marketing campaigns. Being free 08 numbers they offer a great customer service image and an increase in inbound calls.
Low call rate numbers, such as 0844 and 0845 give a professional business image whilst still providing a cheap customer option.
0871 and 0870 numbers are national rate numbers, which tend to be popular with large companies and government bodies, giving a strong national presence.
All 08 numbers are non geographic, giving a national company image and extended presence.