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Will Nokia’s brave decision get them back in the game?

October 26, 2011 1:46 pm | Leave your thoughts | 08 Direct Blog | Will Nokia’s brave decision get them back in the game?

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Nokia smartphones

New Nokia smartphones

Way back in February we blogged about Nokia, the once dominant mobile handset manufacturer, joining forces with Microsoft to try and revive its ailing fortunes. Or as Stephen Elop, Nokia’s chief famously put it, they were standing on a burning platform surrounded by dark, cold, foreboding waters.

He also said that part of their demise was because they hadn’t been delivering innovation fast enough.

With competitors outstripping them at every turn they had to make a choice and they chose Microsoft.

So finally, 8 months later they have finally released two new smartphones based on Microsoft’s new Windows Phone 7.5 operating system.

The Lumia 800 and the Lumia 710 mark the beginning of Nokia’s fightback against Apple’s iPhone and rivals using Google’s Android software. Stephen Elop describes these as the “rebirth” of Nokia.

They have also released four new basic phones which Nokia says will blur the boundaries between feature phones and smart phones, bringing the internet “to the next billion people”.

Ronald Allen Smith once said “The only wrong decision is indecision. All others are just a variation of the best decision”. And on this basis Mr Elop is on the right track. He analysed the situation, worked out a plan of action, committed to it and has executed it.

Whether these new phones have been developed fast enough or are innovative enough remains to be seen, but you certainly have to credit Nokia for trying.

 

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