Archive for the ‘business telephone systems’ Category

Backroom boys – who does what and how does all the technology work?

Monday, October 24th, 2011

Binary code

Technically speaking: Is this bewildering to you or perfectly logical like it is to 08Direct's technical team?

Have you ever wondered how all of your telecoms technology works and who makes it all happen? One of 08Direct’s technical experts, David Shields, explains all here – and don’t worry, it is all in English so you don’t need a degree in engineering to understand it.

So, you use our telephone numbers. Thank you, we’re very glad you do, our business wouldn’t amount to much without you.

But what’s going on in the background, when you say you’d like the new super-duper 0844 number to end up ringing your mobile? Is there a bunch of hi-tech pixies plugging wires into a magical switchboard, like in the old nineteen-forties black and white movies? Unfortunately not, there are no magic pixies here.  I wish there were, but it’s sadly not the case.

There’s only us.

‘Us’ is a bunch of programmers, engineers, and some boring black and beige boxes, sat in air-conditioned racks in some datacentre somewhere in Greater London. And I expect, given that you’re still reading this that you are expecting me to tell you what we (the programmers, the engineers, and the boxes) do.

The Engineers – I can’t tell you in detail what they do, because I’m not one of them. I do know they talk in insanely complicated acronyms (unlike we programmers), and that they know in some detail what the boxes with the blinking lights do, and how telephones happen. I also know that they are seriously smart at what they do, and they have so much knowledge and experience that they know precisely which boxes to poke with the engineering stick, and where to poke it, and how hard. And that’s seriously clever stuff. They also have to do dangerous tasks, such as talk to management about what the boxes do, and talk to programmers to tell us what to ask the machines to do. This is challenging.

The Boxes – they don’t say much for themselves, that’s for sure. Like some supermodel trophy wife, they are expensive to acquire and maintain, but they sure look impressive. And it’s not just looks, either, these things are smart. Smart, and Dumb. Smart because they make everything happen, callers reach companies, emails arrive pinging in inboxes, and messages are saved and recorded. But dumb, because they are generally obedient. They do exactly what we tell them to do. And we have to tell them really carefully what to do, because if we tell them wrong, they’ll do it wrong.

They sit in London because the pipes that flow data in and out of these boxes can be really fat down there.

They cost so much because we want them to deal with millions of calls, without a hitch, every time. They are not exciting to look at (unless you have a thing about blinking green lights), because no-one looks at them, in a dark datacentre miles away. But to we engineers and programmers, they are seriously cool pieces of kit.

The programmers – even worse than the engineers, programmers speak to each other in arcane technical shorthand, which to the outsider seems like babble. It’s not – it’s just a high-bandwidth communication between programmers, so they can share information and concepts without using way too many words. The problems only occur when they (we) try to speak the same way to non-programmers, who respond as readily to them if we had been speaking Dutch to some Amazonian tribesman. We try not to, but we slip up sometimes. Sorry.

What we do is tell the black and beige boxes what exactly to do with incoming calls, outgoing destinations and the like. And we tell our computer systems to play nicely with others, and let our commercial customer’s systems talk to ours, so their systems can do telephone things without them having to pay Rooney figures for their own black and beige boxes.

And on the communications thing, we programmers do have to be able to speak real English, to the real world, (hence this article), because the real world requires documentation that makes sense, and an understanding of what our systems can do for them. So remember, we are not some High Priesthood of Babel, we are ordinary people making complicated things play nice with others.

 

The Office Phone isn’t dead – it is more powerful than ever!

Friday, October 7th, 2011

Business people rely on the phone as these city traders showAs a business owner, I bet you get several calls a week from companies promising to upgrade your office technology with revolutionary new systems that will transform the way you work.

But when you take the plunge and install this technology, you find that these claims were overhyped, or certainly premature, as the technology fails to work as well as you were expecting, or deliver the benefits that justified the investment.

Phone systems are a classic example of this. With the advent of the Internet and mobile communications, many people have forecast the demise of the office phone as it becomes superseded by newer, more advanced technology. (more…)

5000 mile phone call rescues couple in Brazil

Wednesday, September 21st, 2011
Satellite phone image

Photo courtesy of Science Photo Library

However advanced technology gets, a phone call is often the most effective way to communicate. This is perfectly illustrated by the couple from London who became trapped in a remote ravine in the Amazon jungle. (more…)

Not selling online costs Morrisons millions

Tuesday, September 20th, 2011

Morrisons trolleysA decade or so ago, the Dot.com bubble burst and everyone was saying that the Internet was dead and nobody would ever buy things online again.

Of course that hasn’t happened – online sales have grown exponentially and now brands that haven’t invested in e-commerce are not only falling behind but also missing out on huge revenues. (more…)

Apple is now richer than USA Government

Tuesday, August 2nd, 2011

Apple - dollarsToday is the the day that the US Senate is voting on a bill to save America’s economy by increasing its debt limit by $2.4trillion. Now as someone who works for a telecoms business, I like long numbers but in this case I had to write trillion as I didn’t want to type out all the noughts for a million million! (more…)

BlackBerry’s bad week

Monday, June 20th, 2011
BlackBerry vs iPhone vs Android handsets

Who will win? BlackBerry vs iPhone vs Android

Research In Motion, BlackBerry’s parent company had a bad week last week.

RIM’s quarterly profit dropped and it missed its revenue forecast, forcing it to slash its outlook for the future. This announcement sent its shares plummeting as investors were clearly unimpressed. (more…)

Olympic ticket fiasco. Make sure your customer experience is better!

Friday, May 27th, 2011

Artist impression of the Olympic Stadium

The ticketing for London 2012 has been controversial to say the least. It may have generated massive demand but the customer experience leaves a lot to be desired.. (more…)

Case Study: Bloom in Business increases sales through 0844 number

Tuesday, April 19th, 2011

The challenge

www.BloominBusiness.co.uk

www.BloomInBusiness.co.uk

Bloom in Business was founded by three Yorkshire Business Women who identified a gap in the market for a fun, creative, relaxed environment where businesses could meet, learn and bloom.

Disillusioned with the typically unproductive, run of the mill business events, their mission is to create a UK-wide series of regional business events that provide businesses with an effective and enjoyable networking and promotional forum. In addition to these events, they also publish Bloom In Business Magazine, a regional publication showcasing local businesses to the local business community. (more…)

Promote your business for free on 08Direct.co.uk

Tuesday, April 5th, 2011

Here at 08 Direct, we love our customers and we hope you love us too.

And if you do, we’d like to say thank you.

You’re certainly not alone – thousands of businesses use our services and almost all are happy to recommend us. We have featured a small selection of them on our testimonials page. (more…)

Fax to email : A new lease of life for fax

Wednesday, March 2nd, 2011
Fax to email means fax machines are obsolete

Fax to email means fax machines are obsolete

History is littered with examples of gadgets that worked brilliantly but ultimately lost the battle for survival as newer, better technology came along and superseded it. Minidisks disappeared into oblivion due to MP3s, video lost out to DVD and dial-up modems drowned in the tidal wave of broadband routers. So, you’d have thought that fax would have suffered a similar fate at the hands of email and the internet. But this hasn’t turned out to be the case. (more…)