Posts Tagged ‘08 Number News’

A tribute to Dennis Ritchie

Friday, October 14th, 2011
Dennis Ritchie

Dennis Ritchie

Steve Jobs’ passing was rightly lamented in the world’s media, but I wonder how many people will note the passing of Dennis Ritchie? Far fewer, I’ll bet, but arguably he was many, many times more important to IT innovation than the Apple founder.

Ritchie’s software creations and their direct descendants run pretty much everything we use online today, including Jobs’ own devices like the iPhone.

When you visit a website and your PC asks you to run Java…that’s based on Dennis Ritchie’s C programming language, a shorthand of words, numbers and punctuation. Successors like C++ also build on the ideas, rules and grammar that Mr. Ritchie designed.

He also came up with the Unix operating system which has similarly had a rich and enduring impact. Unix and its free, open-source variant, Linux, underpins nearly everything online. It powers many of the world’s data centres, like those at Google and Amazon, so much so that 70% of all web servers use it.  Its technology also serves as the foundation of operating systems like Apple’s Mac OS, iOS on your iPhone, Android on your smartphone, the base system in your wifi router at home …

So, you may not realise it but Dennis Ritchie’s inventions touch your life every single day and although he may not be as well-known as Mr Jobs, his IT legacy will live on for many generations to come.

Requiscat in Pace, dmr.

 

If it ain’t broke….Pylons, 08 Numbers and the quest for constant innovation

Friday, October 14th, 2011
The new T-Pylons

The new T-Pylons

With the loss of one of the world’s greatest inventors (Apple’s Founder, Steve Jobs) innovation has been a topic of much debate recently. Lots of people have been pontificating about the increased pace of change and need for continual development so that things work better, faster, harder.

Sometimes, though, innovation takes time. (more…)

Wales’ Euro 2012 qualifier – marketing lessons for business

Tuesday, October 11th, 2011

Empty seatsWales take on Bulgaria in their final Euro 2012 qualifier tonight, but it seems that they’ll be playing in front of rows of empty seats.

According to BBC Radio Five Live this morning, a grand total of 11 tickets have been sold for tonight’s match. Yes, 11 tickets… This is astonishingly bad, even for a match where both teams have nothing to play for.

Despite the fact that neither team can qualify for the main tournament, that doesn’t mean the game has no appeal at all and the organisers should still have been able to sell the match to spectators. (more…)

The Office Phone isn’t dead – it is more powerful than ever!

Friday, October 7th, 2011

Business people rely on the phone as these city traders showAs a business owner, I bet you get several calls a week from companies promising to upgrade your office technology with revolutionary new systems that will transform the way you work.

But when you take the plunge and install this technology, you find that these claims were overhyped, or certainly premature, as the technology fails to work as well as you were expecting, or deliver the benefits that justified the investment.

Phone systems are a classic example of this. With the advent of the Internet and mobile communications, many people have forecast the demise of the office phone as it becomes superseded by newer, more advanced technology. (more…)

SME marketing tips – how to find out which activity works for you

Thursday, October 6th, 2011

David CameronIn his Party Conference speech yesterday The Prime Minister said that you can’t get out of debt by spending more money.

Of course, I’m paraphrasing, because a) party conference speeches are long and boring and b) in business, you are already well aware of this and that’s why in times of recession businesses seek to reduce costs wherever possible.

In many cases, the marketing budget is often the first casualty, but this has a negative influence on sales and profitability. So although there is some sense in what David Cameron said, we believe you have to cut the right costs and spend your remaining money in the most effective ways. (more…)

Facebook confirms radical redesign and media sharing features

Friday, September 23rd, 2011

Facebook logoFollowing our blog about the f8 conference yesterday, Facebook has now confirmed plans to encourage users to share more of the media they consume – including music and movies – with friends. (more…)

08 Direct supports the Forum of Private Business’ Get Britain Trading campaign. You can too!

Friday, February 18th, 2011

Forum of Private Business - Get Britain Trading campaign logoSmall businesses are the lifeblood of the economy and with the UK in dire financial straits, the Forum of Private Business is lobbying the Government to take action and Get Britain Trading by helping small businesses to buy and sell more profitably on a local, national and international basis.

Here at 08 Direct we think this is an admirable move. With the public sector facing unprecedented cuts the economy is looking to businesses to pull us out of the recession by employing people, making profits and generally keeping the money flowing. (more…)