0800 Numbers help track advertising effectiveness

More and more businesses in UK are realizing that 0800 numbers help track advertising effectiveness in a simple yet efficient way. A crucial factor that makes an advertisement effective is to clearly communicate to the customers how they can get in touch with your business so they may place an order.

0800 numbers fulfill a dual purpose. First, 0800 tend to be easier to recall than usual numbers and hence customers are more likely to place a call, if only to get more information about the product or service.

Second, customers are not charged on calling a 0800 number and this encourages more people to make the call knowing they have nothing to lose.

A business can easily keep track of the effectiveness of its various advertising campaigns by simply advertising a different 0800 number on each. The number of incoming calls on each 0800 number advertised keeps the businesses informed about which campaign are doing better than others.

Research shows that 0800 numbers can generate in the region of 300% more calls from customers than a standard national number. A 0800 number tells your customers, you want them to call and that they are valued.

0800 Numbers thus provide a business with a relatively inexpensive way of knowing which campaigns are generating the majority of the revenue and which need changing or be cancelled completely.

Besides simple tracking of advertising campaigns, 0800 numbers will also help generate more sales since customers know that it is the business that is paying for the cost.

One of the biggest mistakes any new business can make is not measuring accurately every aspect of their marketing campaigns.

Fortunately nowadays for most small businesses owners and marketers, the Internet has allowed us to measure the effectiveness of our online marketing without the need for too much techie knowledge.

Through the likes of Google Analytics we can analyse how much traffic our website is receiving, where visitors are clicking and how many pages they are looking at.

By then further analysing our visitors behaviour, we can optimise our website and as a result increase our sales.

But… what happens if instead of clicking on the company website your potential customer rings your business, how do you identify where they found your contact details?

Call Whisper service

By using multiple 08 prefix numbers you can monitor and analyse the effectiveness of every one of your advertisements. For example, when a potential customer rings your 0800, 0844, 0871 or 0870 number, you will hear an announcement of it source e.g. ‘this call is from your Thomson local advertisement.’

By monitoring all your inbound contact points you can analyse accurately the value of a particular advertising medium, ensuring that any unproductive campaigns are ended sooner rather than later.