Posts Tagged ‘business advice’

Backroom boys – who does what and how does all the technology work?

Monday, October 24th, 2011

Binary code

Technically speaking: Is this bewildering to you or perfectly logical like it is to 08Direct's technical team?

Have you ever wondered how all of your telecoms technology works and who makes it all happen? One of 08Direct’s technical experts, David Shields, explains all here – and don’t worry, it is all in English so you don’t need a degree in engineering to understand it.

So, you use our telephone numbers. Thank you, we’re very glad you do, our business wouldn’t amount to much without you.

But what’s going on in the background, when you say you’d like the new super-duper 0844 number to end up ringing your mobile? Is there a bunch of hi-tech pixies plugging wires into a magical switchboard, like in the old nineteen-forties black and white movies? Unfortunately not, there are no magic pixies here.  I wish there were, but it’s sadly not the case.

There’s only us.

‘Us’ is a bunch of programmers, engineers, and some boring black and beige boxes, sat in air-conditioned racks in some datacentre somewhere in Greater London. And I expect, given that you’re still reading this that you are expecting me to tell you what we (the programmers, the engineers, and the boxes) do.

The Engineers – I can’t tell you in detail what they do, because I’m not one of them. I do know they talk in insanely complicated acronyms (unlike we programmers), and that they know in some detail what the boxes with the blinking lights do, and how telephones happen. I also know that they are seriously smart at what they do, and they have so much knowledge and experience that they know precisely which boxes to poke with the engineering stick, and where to poke it, and how hard. And that’s seriously clever stuff. They also have to do dangerous tasks, such as talk to management about what the boxes do, and talk to programmers to tell us what to ask the machines to do. This is challenging.

The Boxes – they don’t say much for themselves, that’s for sure. Like some supermodel trophy wife, they are expensive to acquire and maintain, but they sure look impressive. And it’s not just looks, either, these things are smart. Smart, and Dumb. Smart because they make everything happen, callers reach companies, emails arrive pinging in inboxes, and messages are saved and recorded. But dumb, because they are generally obedient. They do exactly what we tell them to do. And we have to tell them really carefully what to do, because if we tell them wrong, they’ll do it wrong.

They sit in London because the pipes that flow data in and out of these boxes can be really fat down there.

They cost so much because we want them to deal with millions of calls, without a hitch, every time. They are not exciting to look at (unless you have a thing about blinking green lights), because no-one looks at them, in a dark datacentre miles away. But to we engineers and programmers, they are seriously cool pieces of kit.

The programmers – even worse than the engineers, programmers speak to each other in arcane technical shorthand, which to the outsider seems like babble. It’s not – it’s just a high-bandwidth communication between programmers, so they can share information and concepts without using way too many words. The problems only occur when they (we) try to speak the same way to non-programmers, who respond as readily to them if we had been speaking Dutch to some Amazonian tribesman. We try not to, but we slip up sometimes. Sorry.

What we do is tell the black and beige boxes what exactly to do with incoming calls, outgoing destinations and the like. And we tell our computer systems to play nicely with others, and let our commercial customer’s systems talk to ours, so their systems can do telephone things without them having to pay Rooney figures for their own black and beige boxes.

And on the communications thing, we programmers do have to be able to speak real English, to the real world, (hence this article), because the real world requires documentation that makes sense, and an understanding of what our systems can do for them. So remember, we are not some High Priesthood of Babel, we are ordinary people making complicated things play nice with others.

 

A tribute to Dennis Ritchie

Friday, October 14th, 2011
Dennis Ritchie

Dennis Ritchie

Steve Jobs’ passing was rightly lamented in the world’s media, but I wonder how many people will note the passing of Dennis Ritchie? Far fewer, I’ll bet, but arguably he was many, many times more important to IT innovation than the Apple founder.

Ritchie’s software creations and their direct descendants run pretty much everything we use online today, including Jobs’ own devices like the iPhone.

When you visit a website and your PC asks you to run Java…that’s based on Dennis Ritchie’s C programming language, a shorthand of words, numbers and punctuation. Successors like C++ also build on the ideas, rules and grammar that Mr. Ritchie designed.

He also came up with the Unix operating system which has similarly had a rich and enduring impact. Unix and its free, open-source variant, Linux, underpins nearly everything online. It powers many of the world’s data centres, like those at Google and Amazon, so much so that 70% of all web servers use it.  Its technology also serves as the foundation of operating systems like Apple’s Mac OS, iOS on your iPhone, Android on your smartphone, the base system in your wifi router at home …

So, you may not realise it but Dennis Ritchie’s inventions touch your life every single day and although he may not be as well-known as Mr Jobs, his IT legacy will live on for many generations to come.

Requiscat in Pace, dmr.

 

What does the Carlos Tevez saga have to teach businesses?

Thursday, October 13th, 2011
Carlos Tevez

Carlos Tevez

The saga involving Carlos Tevez, the controversial Argentine footballer, drags on with today’s news that he’ll get a disciplinary hearing at Manchester City.

You don’t have to be a football fan to have heard about Tevez. He is one of Man City’s biggest stars and earns a ridiculous amount of money each week, but the press has been full of stories for months about how he isn’t happy and wants to go back to South America.

Unsurprisingly, this doesn’t go down well with either the fans or the club that is paying him so much money. When he then allegedly refused to play in a recent match (something he denies), this was the final straw and Man City launched an investigation. Tevez is now going to get a disciplinary hearing. (more…)

BlackBerry’s ongoing service disruption puts RIM under pressure

Wednesday, October 12th, 2011
Blackberry

Blackberry is under pressure from all angles

BlackBerry users now find themselves facing a 3rd consecutive day of service disruption.

As a result, RIM, BlackBerry’s maker, whose recent financial results have disappointed investors (we blogged about it here ) is now under further pressure as it faces the prospect of losing subscribers who are disgruntled due to service quality. (more…)

Wales’ Euro 2012 qualifier – marketing lessons for business

Tuesday, October 11th, 2011

Empty seatsWales take on Bulgaria in their final Euro 2012 qualifier tonight, but it seems that they’ll be playing in front of rows of empty seats.

According to BBC Radio Five Live this morning, a grand total of 11 tickets have been sold for tonight’s match. Yes, 11 tickets… This is astonishingly bad, even for a match where both teams have nothing to play for.

Despite the fact that neither team can qualify for the main tournament, that doesn’t mean the game has no appeal at all and the organisers should still have been able to sell the match to spectators. (more…)

Are good business leaders optimists or pessimists?

Monday, October 10th, 2011

Optimism - smiley face

Unrealistic optimism is a human trait that influences our views on everything from personal relationships to politics and finance.

According to a recent study, published in Nature Neuroscience, optimism is not just a person’s chosen demeanour or outlook, there are scientific reasons behind your relative positivity towards life.

According to the study, the brain is very good at processing good news about the future but in some people, anything negative is practically ignored. These are the people who hold a positive world view – sometimes an unrealistically positive view even when you are being presented with evidence to the contrary.

So the question is, are good business leaders optimists? Or is a degree of pessimism healthy? Does optimism blind you to risks and dangers? Or does pessimism simply drag you under with low morale?

And do you agree with the study or do you believe that you can choose to have a positive or negative outlook?

Let us know what you think.

 

SME marketing tips – how to find out which activity works for you

Thursday, October 6th, 2011

David CameronIn his Party Conference speech yesterday The Prime Minister said that you can’t get out of debt by spending more money.

Of course, I’m paraphrasing, because a) party conference speeches are long and boring and b) in business, you are already well aware of this and that’s why in times of recession businesses seek to reduce costs wherever possible.

In many cases, the marketing budget is often the first casualty, but this has a negative influence on sales and profitability. So although there is some sense in what David Cameron said, we believe you have to cut the right costs and spend your remaining money in the most effective ways. (more…)

UK managers fear we are going back to recession

Tuesday, October 4th, 2011

Chartered Management Institute logoI have to confess that I didn’t really want to write this blog, because I fear that I am now contributing to the self-fulfilling prophecy that says we are talking ourselves back into recession again… (more…)

Institute of Directors (IoD) publishes plan to boost the UK economy

Monday, October 3rd, 2011

Institute of Directors logoWith the party conference season in full swing, the news has been full of conflicting views about how to get the UK’s faltering economy back on track.

As a business owner you know the pain of the times we are living in, so you may be pleased to hear that one organisation has decided to tell the Government exactly what it should do to boost the UK’s business prospects.

The Institute of Directors’ Route Back to Growth report outlines 15 proposals which it says “could make the UK one of the most competitive advanced economies in the world by 2020-25″.

The proposals include a second round of quantitative easing (whereby the Bank of England injects new money into the financial system to try to boost banks’ lending, and in turn the wider economy) and also cutting the top rate of income tax from 50% to 40%.

“I think there is a despair around Britain as a whole, and around British business, about the way the economy is trending,” new IoD director general, Simon Walker told the BBC.

Driving growth was urgent, he said, and although the government was on the right track, it ought to be going “faster and further”.

The IoD’s other proposals are:

  1. Cutting corporation tax to 15% by 2020. It currently stands at 26% and the government plans to reduce this to 23% by 2014
  2. Improve labour market flexibility
  3. Ring-fence transport, energy and IT and telecoms spending
  4. Ensuring that energy policy “does not sacrifice UK competitiveness for green credentials”
  5. Expand free school provision with profit incentives
  6. End the £100,000 personal allowance taxation “anomaly”
  7. Intensify competition policy, both domestically and within the European Union
  8. Carry out radical civil service reforms to promote deregulation
  9. Reduce political influence over infrastructure planning
  10. Greater decentralisation of public sector pay
  11. No watering down of public sector pension reforms
  12. Reduce public spending to 35% of GDP by 2020
  13. Repatriate key employer power rules from the EU

The IoD wants the Bank of England to spend an initial extra £50bn on quantitative easing (QE).

Minutes of the Bank’s last Monetary Policy Committee meeting indicated that the Bank is looking at the possibility of more QE.

The full version of the IoD’s Route Back to Growth Plan can be read here

What do you think of the IoD’s plans? Would they make make a difference to your business?

Google wants your wallet – Contactless Payment with your phone.

Thursday, September 29th, 2011

Google Wallet logo

If you visit a McDonalds drive through you’ll notice they now have signs advertising contactless payment. And Barclaycard ran a huge promotional campaign, including an iPhone game, about contactless payment too (remember the waterslide through the city?).

So, it is little surprise that Google, one of the greatest innovators of our time has gone into the market by capitalising on its Android operating system for mobile phones. Here’s how Google explains its new Google Wallet… (more…)