Tag Archive: freephone number

Google AdWords’ new ‘click to call’ feature – making your 08 number even more powerful

December 5, 2011 10:52 am | Leave your thoughts | Written by

Google Adwords logoOn Friday, Google announced a new development which is of massive importance to anyone that uses Adwords to promote their business and includes a phone number in their advert. In the coming weeks, Google is introducing ‘click to call’ functionality, so that phone numbers displayed in AdWords ad text will be automatically converted into a Click-to-call number.

This means your 08 number becomes even more powerful because as well as being incredibly memorable, it will be easily accessible at the touch of a smartphone’s screen. Which means that potential customers can be talking to you within seconds of seeing your advert.

Currently when advertisers enter a phone number directly into their ad text instead of using Call Extensions, the phone number is not clickable and will not generate a call. This can be a frustrating experience for mobile users who attempt to initiate a call to this phone number.

The new Click-to-call enhancement ensures that all phone numbers shown in AdWords ads are clickable and allows users to easily place calls from their mobile device. If your ad text includes a phone number, you will begin to receive clicks and calls on this number once the enhancement is enabled in your account.

Don’t think that this is free though. Just as you pay for clicks from the advert through to your webpages, clicks on the phone number will be chargeable too.

Measuring results

Google is claiming the measurability as a major benefit for this service, but as an 08 number user, you’ll already be used to seeing your call stats whenever you want them, via 08Direct’s customer portal.

Nonetheless, Google is offering some useful information. You’ll be able to review how many calls you receive on the clickable phone number listed in your ad text for each campaign, ad group, keyword, which will help you to monitor the effectiveness of each advert and campaign.

We’ll be monitoring this development with interest. Let us know how you get on with it and if you need extra 08 or 03 numbers for your adverts, do remember to give us a call on 0844 504 4000.


Christmas is coming. Use 08 numbers so that you don’t leave your customers out in the cold

December 1, 2011 10:56 am | Leave your thoughts | Written by

Businessman walking in snow and talking on the phoneWe’ve finally reached December so we can safely use the C-word again…yes, ‘Christmas’ is nearly here.

Although the festive period is a time for celebration and family gatherings, for small to medium sized businesses Christmas presents lots of tricky challenges. From the office party, which throws up all sorts of alcohol-fuelled disputes, to making sure you have enough staff on duty to serve your customers over the festive period.

Customers expect businesses to have fewer staff working over the holiday period, but will still get frustrated if they call your business and all they hear is a ring tone of a phone that is never answered. Technology can help.

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Non-geographic numbers help businesses continue service during the strikes

November 30, 2011 1:37 pm | Leave your thoughts | Written by

Work and home signpost imageSo, we’re halfway through the day which has seen more than one million public sector workers in England go on strike over pension changes.

Whether the strikes are right or wrong is not our place to argue, but the impact on business is undeniable.

With the majority of schools closed due to the teachers’ strike, working parents have faced huge challenges to find childcare in order to be able to go to work. Those who can’t find cover have had to take the day off, leaving some businesses short staffed.

One positive impact of the disruption (for me, anyway!) was that the rush hour traffic was lighter than usual this morning. But anyone using public transport to get to work has faced a whole different set of problems, with the strikes meaning the some services are cancelled altogether. Others are running on limited service.

The strikes highlight the need for disaster planning to ensure continuous service for your customers, even if your staff can’t get into the office to answer the phones.

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Take every publicity opportunity when it comes along

November 7, 2011 5:25 pm | Leave your thoughts | Written by

Gary Barlow

Gary Barlow - now Scarborough pantomime's biggest promotor

When Gary Barlow said to one of the X-Factor contestants that his act was like ‘a bad pantomime in Scarborough’ the audience lapped it up in the usual way. Criticism like that is, after all, just part of the X-Factor experience.

But for some Scarborians, the comment meant far more than the throwaway line it was intended to be. According to the local paper the comment has sparked outrage and fury.

However, I was impressed when I heard an interview with the head of one of Scarborough’s pantomimes on BBC Radio 5 Live’s Breakfast show today. Because rather than complaining about Barlow’s comments, he was thanking him for bringing attention to the town and already had promotional posters being printed with the slogan ‘As criticised by Gary Barlow!’.

I loved that – not only was the getting national news coverage for his production but he was going to milk the opportunity even further by playing on Barlow’s comment with his posters around the town.

That is pure opportunism and should be applauded. If those kind of opportunities come your way in business, you have to take them.

The only thing he didn’t do was get in a plug for his website or give out an 0800 number to enable people to buy tickets.  Maybe there will be a next time to rectify this, but I doubt that Gary Barlow will give them a second chance…


It’s not what you say or even how you say it, but the method you use to say it

November 4, 2011 11:25 am | Leave your thoughts | Written by

BBC logoWith the BBC celebrating 75 years of broadcasting this week, it brought into focus the massive change in TV that we have seen in recent years. From a few programmes a day, we now have zillions of channels to choose from which are broadcasting 24×7 (but some would argue there’s still nothing to watch!).

And the same is true with communications technology. We all know about the proliferation of communications channels with social media and mobiles on top of face to face and traditional telephony.

But this abundance of choice can bring its own perils, because the old adage that ‘its not what you say but how you say it’ holds true but there is now a third dimension…the medium you use to say it.

Choosing to send a Tweet or a text rather than call someone suggests brevity – which some admire, but others will take to mean ‘you couldn’t be bothered’.

Emailing large documents when someone is out of the office might get the information to them but is it in a format whereby they can read it and get to the bits they need. In this case a text message might be better.

And then there is the case of mistaken medium whereby you mean to text someone from your phone but end up Tweeting them instead and what should have been private becomes all too public. In case you are wondering, this wasn’t me, or indeed the classic ‘friend’ but a BBC Radio 5 Live presenter. Thankfully the content of her message to her husband wasn’t anything too embarrassing but I’m sure it amused her 9000+ followers!

Sometimes you need technology to help you, so if you run more than one business, you don’t want to answer your phone with one company name if the caller was expecting to speak to another. Using call whispers is the answer as it announces the source of the call before you speak to the caller, which helps to avoid those embarrassing moments and makes you sound ultra professional.



Turning Negatives Into Positives

October 31, 2011 5:24 pm | Leave your thoughts | Written by

Negative to positive imageSo, N-Power has been fined £2million for not handling its complaints properly.

The energy regulator Ofgem said Npower had not recorded complaints properly or given dissatisfied complainers details of the Energy Ombudsman’s redress service.

But, with news of the company’s fine all over today’s news, the damage to N-Power’s reputation now goes way beyond the customers who were unhappy enough to complain. All other previously satisfied customers will be scrutinising their bills looking for errors and any energy customers considering switching will run a mile from N-Power even though Ofgem says it has now remedied all of the breaches of the regulations for which it was fined.

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The power of the positive and damage of the negative

October 27, 2011 11:57 am | Leave your thoughts | Written by

5 star ratingSo, you have ‘given an hour’ and helped someone to get online for the very first time. They have subsequently spent every waking hour surfing the net and finding all sorts of useful information that they never knew existed, yet alone was accessible at the click of a mouse.

They have found old and new friends on Facebook, their house on Google StreetView, they’ve studied Twitter in bewilderment, they’ve gone to Amazon (because “they sell books, right?”, and quickly realised they sell almost anything you can think of!) and they’ve even started looking for next year’s holiday.

Your friend has also discovered that not only can they buy lots of things but they can find out what everybody else thinks about the book/car/hotel they’ve chosen because there are reviews on the website they are looking at.

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Will Nokia’s brave decision get them back in the game?

October 26, 2011 1:46 pm | Leave your thoughts | Written by

Nokia smartphones

New Nokia smartphones

Way back in February we blogged about Nokia, the once dominant mobile handset manufacturer, joining forces with Microsoft to try and revive its ailing fortunes. Or as Stephen Elop, Nokia’s chief famously put it, they were standing on a burning platform surrounded by dark, cold, foreboding waters.

He also said that part of their demise was because they hadn’t been delivering innovation fast enough.

With competitors outstripping them at every turn they had to make a choice and they chose Microsoft.

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