Posts Tagged ‘IVR’

Give an hour to help others get connected

Tuesday, October 25th, 2011
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Give an hour campaign logoAs you’re reading this you’re clearly already online and pretty-well versed in using the internet. After all, as much as we love our blog, if you are looking for something to read and don’t know much about t’internet, you’re more likely to buy yourself a novel from best seller charts, than seek out our daily musings.

But lots of people are still untouched by the wonders of the internet – something which concerns the Government which is why they have been paying Lastminute.com founder and web evangelist, Martha Lane Fox to be the UK’s Digital Champion.

And the BBC has now launched a high profile campaign called ‘Give an Hour’ which encourages anyone confident enough with computers to donate their ‘free’ hour when the clocks go back on Sunday 30 October to introduce someone to the internet for the first time. (more…)

Backroom boys – who does what and how does all the technology work?

Monday, October 24th, 2011
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Binary code

Technically speaking: Is this bewildering to you or perfectly logical like it is to 08Direct's technical team?

Have you ever wondered how all of your telecoms technology works and who makes it all happen? One of 08Direct’s technical experts, David Shields, explains all here – and don’t worry, it is all in English so you don’t need a degree in engineering to understand it.

So, you use our telephone numbers. Thank you, we’re very glad you do, our business wouldn’t amount to much without you.

But what’s going on in the background, when you say you’d like the new super-duper 0844 number to end up ringing your mobile? Is there a bunch of hi-tech pixies plugging wires into a magical switchboard, like in the old nineteen-forties black and white movies? Unfortunately not, there are no magic pixies here.  I wish there were, but it’s sadly not the case.

There’s only us.

‘Us’ is a bunch of programmers, engineers, and some boring black and beige boxes, sat in air-conditioned racks in some datacentre somewhere in Greater London. And I expect, given that you’re still reading this that you are expecting me to tell you what we (the programmers, the engineers, and the boxes) do.

The Engineers – I can’t tell you in detail what they do, because I’m not one of them. I do know they talk in insanely complicated acronyms (unlike we programmers), and that they know in some detail what the boxes with the blinking lights do, and how telephones happen. I also know that they are seriously smart at what they do, and they have so much knowledge and experience that they know precisely which boxes to poke with the engineering stick, and where to poke it, and how hard. And that’s seriously clever stuff. They also have to do dangerous tasks, such as talk to management about what the boxes do, and talk to programmers to tell us what to ask the machines to do. This is challenging.

The Boxes – they don’t say much for themselves, that’s for sure. Like some supermodel trophy wife, they are expensive to acquire and maintain, but they sure look impressive. And it’s not just looks, either, these things are smart. Smart, and Dumb. Smart because they make everything happen, callers reach companies, emails arrive pinging in inboxes, and messages are saved and recorded. But dumb, because they are generally obedient. They do exactly what we tell them to do. And we have to tell them really carefully what to do, because if we tell them wrong, they’ll do it wrong.

They sit in London because the pipes that flow data in and out of these boxes can be really fat down there.

They cost so much because we want them to deal with millions of calls, without a hitch, every time. They are not exciting to look at (unless you have a thing about blinking green lights), because no-one looks at them, in a dark datacentre miles away. But to we engineers and programmers, they are seriously cool pieces of kit.

The programmers – even worse than the engineers, programmers speak to each other in arcane technical shorthand, which to the outsider seems like babble. It’s not – it’s just a high-bandwidth communication between programmers, so they can share information and concepts without using way too many words. The problems only occur when they (we) try to speak the same way to non-programmers, who respond as readily to them if we had been speaking Dutch to some Amazonian tribesman. We try not to, but we slip up sometimes. Sorry.

What we do is tell the black and beige boxes what exactly to do with incoming calls, outgoing destinations and the like. And we tell our computer systems to play nicely with others, and let our commercial customer’s systems talk to ours, so their systems can do telephone things without them having to pay Rooney figures for their own black and beige boxes.

And on the communications thing, we programmers do have to be able to speak real English, to the real world, (hence this article), because the real world requires documentation that makes sense, and an understanding of what our systems can do for them. So remember, we are not some High Priesthood of Babel, we are ordinary people making complicated things play nice with others.

 

Relax, you’re safe to use your mobile

Friday, October 21st, 2011
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mobile health riskWe’re a nation addicted to our mobiles (something I wrote about on our sister site recently) despite the fact that, there has been constant speculation about the health risks that we may be exposing ourselves too.

However the results of a huge piece of research have been published suggesting there is no link between mobile phones and brain cancer. (more…)

Big businesses look to SMEs for marketing inspiration

Thursday, October 20th, 2011
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David vs Goliath

David vs Goliath

David and Goliath. The FA Cup third round. There are plenty of examples of small triumphing over big, but in business, it is generally accepted that larger is better. Bigger budgets, more resources, greater power and higher profile brands are all the things that most small business owners have traditionally coveted.

But this situation may be changing as it seems the big guns are turning to the little guys for inspiration. (more…)

Revolt against the media’s doom and gloom!

Wednesday, October 19th, 2011
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Glass half full

Is your glass half full or half empty?

In the last 24 hours the news has been full of more economic doom and gloom. Inflation has hit a 3 year high at 5.2% and Argos, that stalwart of the high street, has reported dreadful financial results with its profits plummeting more than 90% in the last six months.  As we’ve come to expect from the media, it sounds like everything is going from bad to worse for anyone in business, but it seems that many people, including elements of the press, share 08Direct’s view that to survive this downturn you have to be positive and not allow yourself to be talked into the depths of despair.

Take the recent Business of the Economy debate in Leeds which featured  a panel of heavyweight business and economy experts including a former member of the Bank of England’s Monetary Policy Committee, the head of a leading accountancy group, a leading economist and a financial services expert.

According to leading regional news provider, The BusinessDesk.com , ‘it was refreshing to hear all four panellists being very bullish and honest about their thoughts for the prospects for both the general economy and the prospects for individual businesses – it makes a change’.

Clearly, everyone is getting fed up with constantly hearing the economy being talked down. TheBusinessDesk.com continued…During a discussion on confidence and the role the media has to play in the ongoing recovery, a special mention was given by chief economist Dennis Turner of Robert Peston, the BBC’s Business Editor. “We are emerging from a difficult period and it’s easy to take the economy down and Robert Peston is leading the charge,” said Turner. The murmurs of agreement from the audience said it all.

So, there you go. The experts are telling us that there are reasons to be cheerful and even the media  is fed up of reporting negativity.

Let’s keep a positive outlook and raise our half full glasses to a brighter business future. Cheers!

 

Crisis management – a lesson from BlackBerry

Tuesday, October 18th, 2011
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BlackBerry logoThere can be few people who didn’t hear about BlackBerry’s massive service problems last week. A faulty switch at a datacentre left customers unable to use the messaging and web browsing services on their handsets.

Initially, BlackBerry tried to play it down, giving little information to the press and customers except short statements saying that they were sorting it out. However, the longer the problems went on (over 3 days!) and the more people that were affected (millions of users worldwide), it became clear that this was a big deal and the company was forced into crisis management mode. (more…)

Google’s lesson in ruthless innovation

Monday, October 17th, 2011
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Google productsOn Friday we wrote about today’s pace of innovation and the contrasting story of the introduction of a new design of electricity pylons that have taken almost a century to be designed.

Today’s blog looks at the other side. Google is undoubtedly one of the great innovators of our day, constantly churning out new features, programmes and applications. But Google does so in the full knowledge that not all of them will succeed and is ruthless when they don’t. (more…)

SME marketing tips – how to find out which activity works for you

Thursday, October 6th, 2011
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David CameronIn his Party Conference speech yesterday The Prime Minister said that you can’t get out of debt by spending more money.

Of course, I’m paraphrasing, because a) party conference speeches are long and boring and b) in business, you are already well aware of this and that’s why in times of recession businesses seek to reduce costs wherever possible.

In many cases, the marketing budget is often the first casualty, but this has a negative influence on sales and profitability. So although there is some sense in what David Cameron said, we believe you have to cut the right costs and spend your remaining money in the most effective ways. (more…)

5000 mile phone call rescues couple in Brazil

Wednesday, September 21st, 2011
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Satellite phone image

Photo courtesy of Science Photo Library

However advanced technology gets, a phone call is often the most effective way to communicate. This is perfectly illustrated by the couple from London who became trapped in a remote ravine in the Amazon jungle. (more…)

03 Number gets DJ Chris Moyles ranting

Monday, March 14th, 2011
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Chris Moyles - ranted about Radio 1's 03 number

Chris Moyles - ranted about Radio 1's 03 number

Driving into work this morning, the sun was shining, the birds were singing and, as usual, I had the Chris Moyles Show on the radio. Now, Moyles likes to talk but one particular link caught my attention when he had to read out Radio 1’s telephone number so that listeners could call the show.

Now it isn’t unusual for him to have a bit of a rant, but in this case Moyles vented an opinion that he thinks Radio 1’s phone number is, frankly, rubbish. And he’s got a point because most radio stations use a phone number that has something to do with either their broadcasting frequency or the name of the station. But Radio 1’s number is 03700 100 100. (more…)