Tag Archive: Twitter

20 year anniversary since the first SMS Message

December 3, 2012 1:48 pm | Leave your thoughts

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On this day 20 years ago, Matt Makkonen sent a message from a PC to a mobile device using Vodafone’s UK network.

The content of the message read ‘Merry Christmas’, and sparked the birth of SMS (short message service) protocols, which are now used by an estimated 4 billion people world wide.

In a very rare interview with the BBC, Matt Makkonen describes how he initially saw SMS as a useful tool for businesses, rather than a whole new way of communicating: “20yrs ago I didn’t see sms as separate issue – it was just a feature in the revolutionary mobile communications system. Very useful for quick business needs.”

Although he was the original creator of the technology, he has never made a significant amount of money from the invention. Unlike many other modern technological inventions, he was never able to gain a patent. He reflects on this himself by stating that “I don’t think I made a patentable innovation, but was one of the early persons to understand the need and the concept.”

The 20 years landmark, is also set to coincide with the first decline in mobile text message activity. Last year Ofcom reported that there were 39.7 billion messages sent in the UK throughout 2011. However, following two quarterly declines this year, 2012 will struggle to hit 38.5 billion.

The falls have been put down to new forms of communication which have now started to over take SMS. This includes instant messaging over Social Media platforms such as FaceBook and Twitter, with modern smart phones notifying users of incoming messages much in the same way as they handle SMS. There are also several instant messaging platforms now widely used worldwide, such as BBM (Blackberry Messenger), Windows Messenger and Skype. This is mainly down the fact that these services are completely free to use providing the user has access to an internet connection.

SMS also opened a brand new channel for marketers to promote products, or build relationships with present customers. An SMS message has an average open rate of 70%, regardless of where it was sent from. This is significantly higher than other electronic marketing communications such as email.

What’s the future of SMS?

Well it seems clear that social media is rapidly becoming the number one for instant text communication. Many mobile users, especially teenagers are not subscribed to a mobile messaging bundle, meaning they often pay for each text message they send. That said, there will still be 38 billion text messages sent in 2012 which means the use of SMS isn’t going anywhere yet!

It’s not what you say or even how you say it, but the method you use to say it

November 4, 2011 11:25 am | Leave your thoughts

With the BBC celebrating 75 years of broadcasting this week, it brought into focus the massive change in TV that we have seen in recent years. From a few programmes a day, we now have zillions of channels to choose from which are broadcasting 24×7 (but some would argue there’s still nothing to watch!).

And the same is true with communications technology. We all know about the proliferation of communications channels with social media and mobiles on top of face to face and traditional telephony.

But this abundance of choice can bring its own perils, because the old adage that ‘its not what you say but how you say it’ holds true but there is now a third dimension…the medium you use to say it.

Choosing to send a Tweet or a text rather than call someone suggests brevity – which some admire, but others will take to mean ‘you couldn’t be bothered’.

Emailing large documents when someone is out of the office might get the information to them but is it in a format whereby they can read it and get to the bits they need. In this case a text message might be better.

And then there is the case of mistaken medium whereby you mean to text someone from your phone but end up Tweeting them instead and what should have been private becomes all too public. In case you are wondering, this wasn’t me, or indeed the classic ‘friend’ but a BBC Radio 5 Live presenter. Thankfully the content of her message to her husband wasn’t anything too embarrassing but I’m sure it amused her 9000+ followers!

Sometimes you need technology to help you, so if you run more than one business, you don’t want to answer your phone with one company name if the caller was expecting to speak to another. Using call whispers is the answer as it announces the source of the call before you speak to the caller, which helps to avoid those embarrassing moments and makes you sound ultra professional.

Tag Archive: Twitter

20 year anniversary since the first SMS Message

It’s not what you say or even how you say it, but the method you use to say it

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