0800 numbers: Museums prove the theory that Free = more customers.
December 2, 2011 5:21 pm | Leave your thoughts
Are you looking to attract more customers? Then you need to follow the example set by some of the UK’s museums and give your customers something for free.
It doesn’t take a genius to work out that, particularly in these times of austerity, giving customers something for nothing is a great sales tool.
Government-sponsored museums are proof of this. Since they stopped charging in 2001 they have seen combined visitor rates more than double in the past decade. Almost 18 million people visited the 13 attractions in 2010-11, compared with 7 million in 2000-01.
The problem is, it normally costs you money to give something away, but clearly this isn’t something the Government-sponsored museums have to worry about.
So the trick is to give something away in order to secure the sale of something else which has enough profit in it to cover the loss. Or alternatively to ensure that you generate sufficient extra sales to cover the giveaway.
That’s the principle with 0800 numbers. If you use an 0800 number it will cost your customers absolutely nothing to call you from a landline, so there’s little wonder that they are one of the most popular UK business phone numbers.
The free call makes an 0800 number the perfect choice when you want to encourage people to call you, because it sends out a powerful message to your customers that you are prepared to pay for the call on their behalf.
In fact, according to the Institute of Direct Marketing using an 0800 freephone number can increase your enquiries by up to 185%.
What do 0800 Numbers Cost Your Business?
As the call doesn’t cost the caller a penny when they call from a landline, you, as the service provider, have to cover the bill for all of the calls to the number. But don’t let that put you off., 0800 numbers cost as little as £4.99 a month with 08Direct’s range of number packages and the new business you get from such an attractive number should easily offset the cost of the calls.
0800 numbers are a great incentive for your customers to ring you, before they ring your competitors, as they give your business the image of a company willing to listen and provide excellent customer service.
So if you don’t want your business to be consigned to a museum, give something away and it should pay you back many times over.
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| Categorised in: Tips for business | This post was written by admin