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Tips For Marketing Your Small Business

Know Your Audience

Knowing your audience is key to successful marketing. So firstly ask yourself who is your ideal customer and what do they do? With audience targeting you’re way more likely to reach customers that have an interest in your product or service instead of wasting ad money on uninterested eyes. If your ideal customer is seeing your content then you’re more than likely to make the sale. Once you understand the defining characteristics of your existing customer base, you can focus on aiming towards similar people who fit that criteria and driving more sales for your business.

Boost Your Social Presence

Social media is one of the best ways to engage with your fans and potential customers. If you don’t have a strong social media presence on main networks such as Facebook, Instagram or Twitter then you’re missing out on an audience that’s ready to connect with your brand.

Build A Following

Don’t just dive in head first! Start with a plan, every good business starts with a strategy. Find out which platforms your audience are using and what they’re interested in. Now that you’ve got the basics of social media research done, share quality content which will appeal to your audience to get them engaging on your posts and exploring your products or services.

A good way to build a following is by using your Facebook page to ‘like’ other pages. Even inviting all your friends to like your business page is a start to get your page out there. Facebook allows you to have only 5,000 profile friends. For your Business page, this means you can invite up to 5,000 friends a time to like your page and you can also have friends and family do this to help you build up your social network.

Other Ways That Work:

    • Use Business Cards To Share Your Facebook Page
    • Use Business Letters To Share Your Facebook Page
    • Promote Your Facebook Page For Just £20 (using Facebook Ads)
    • Invite Your Email Subscribers To Like Your Facebook Page

Visual Content

Visual Content continues to grow simply because the human brain processes images 60 times faster than words so people pay tend to pay more attention to video content. Video content is something we have continued to see expand more and more throughout Facebook, Instagram & Snapchat. If you want to reach more potential customers then visual content is your go-to. It’s the most effective way to engage your audience.
    • 82% of all consumer traffic will be from video content by 2021
    • They’ll be watching 3 trillion minuets of video per month by 2021

Blog Regularly

Blogging can benefit your small business hugely by getting you more exposure via organic search engine results. Every time you post a blog, it’s one more indexed page on your website. Meaning it’s another way for you to appear up in the search engine and drive more traffic to your website organically.

Blogging also helps your social media presence because people can share your blogs via Twitter, LinkedIn, Facebook or Pinterest – which helps you reach a new audience that might not know your business yet.

AUTHOR

Charlie Finister

All stories by: Charlie Finister

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