Ten million ‘active’ Twitter users in the UK

May 16th, 2012 - 13:57 pm No Comments
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Ten Million Active Twitter UsersLove it or loathe it, Twitter is rarely out of the headlines – and 10 million of us in the UK now actively use the social media platform!

This interesting statistic came to light this week as Twitter prepares to celebrate the first anniversary of opening a UK office.

As you’d expect, Twitter UK revealed the true extent of just how popular it is via Twitter, with 80% of the total number of UK users using their mobile phones to access it, compared to 55% globally. Twitter class an ‘active’ user as somebody who logs-in at least once every 30 days.

What do these findings mean in global terms?

Well, The Guardian now ranks the UK as the fourth-largest country when it comes to Twitter users in the world behind the United States, Brazil and Japan.

Not only is Twitter proving popular in the UK, though, it’s also viewed as an influential tool. So influential, in fact, that Twitter UK’s general manager Tony Wang has told the BBC of a desire to form closer bonds with the UK government.

The social networking site are in the process of finding a suitable candidate to become a public policy manager who will work with “the government, various ministries, members of parliament as well as law enforcement”, according to Wang.

Will this lead to any significant changes?

Only time will tell. In the meantime, we wait for the next Twitter scandal to get the nation talking.

And don’t forget to follow 08Direct on Twitter!

(Photo courtesy of eldh on Flickr)

Are you nomophobic?

May 14th, 2012 - 14:03 pm No Comments
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Are you nomophobic?Do you ever worry about losing your mobile phone and not being able to find it?

If so, you’re not alone, as the findings of a recent survey show that a staggering 66% of people fear losing their phone, which is known as ‘nomophobia’.

The study was carried out by SecurEnvoy, who spoke to 1000 participants across the UK.

Many people value their mobile phone as one of their most treasured possessions, with the rise in the phenomenon that is nomophobia highlighting this.

There are a few signs worth looking out for if you’re worried about suffering from it yourself, these include:

- Keeping your phone turned on at all times
- Repeatedly checking for emails and texts.
- Taking your phone with you everywhere, including on trips to the bathroom.
- Recharging your phone battery constantly.

Among the other findings of this fascinating survey are that the majority of people aged between 18 and 24 are more addicted to their phones than any other age group, with 77% of respondents saying they couldn’t be without their phone for more than a few minutes and  68% of 25-34 year olds giving the same answer.

Also, the average number of times someone checks their phone is out at 34 times a day, while 75% of those who answered said they took their phone to the toilet with them.

Speaking to the Daily Mail, SecurEnvoy co-founder Andy Kemshall said: “Our first study into nomophobia four years ago found that 53% of people suffered from it, and by leaping 13% over four years, it shows that it’s becoming a problem for many people who own mobiles.”

As for security, Mr Kemshall revealed that just 46% of people have some form of lock code on their phones, while just 10% encrypt their data usage. The findings reveal how important mobiles are to our daily lives, as well as how useful they are in keeping us entertained.

(Photo courtesy of Timitrius on Flickr)

The end of the line for the fax machine

April 26th, 2012 - 14:24 pm No Comments
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End of the line for the Fax MachineThere was a time when a fax machine was an essential piece of office equipment.

Times, though, have changed and how businesses communicate with each other has changed dramatically as a result of advances in technology and an increase in the demand for a more reliable, convenient and practical ways to share information.

The fax machine is now is an archaic piece of tech, illustrated recently in the sporting world when a fax machine produced a smudge on leading golfer Luke Donald’s scorecard during the opening round of the Masters that almost led to him being disqualified before the error was spotted.

This high-profile blunder fortunately was resolved, but it’s hard to see how the traditional fax machine is not about to be phased out of the coming years. Before we look at why the fax machine may soon be a thing of the past, here’s a quick history lesson…

The history of the fax machine

1843. Alexander Bain, a Scottish inventor, successfully filed for a patent for what essentially was the first fax machine.

1860. The Pantelegraph, the brainchild of Italian physicist Giovanni Caselli, is used to send the first fax, or Pantelegram, from Paris to Amiens in northern France, which is a distance of roughly 75 miles away.

1902. German Arthur Korn launched the photoelectric system, the first practical fax machine.

1907. Edouard Belin invented the Belinograph, which allowed photos and news to be sent and later images by radio waves .

1924. A picture of US President Calvin Coolidge is transmitted from New York to London via a wireless photoradiogram invented by Richard Ranger. The first colour fax was also sent in the same year by theAmerican Telephone & Telegraph Company (AT&T).

1955. The first radio fax tranmission takes place across America.

1962. The first photograph is sent via satellite fax from America to Puerto Rico.

1966. The Magnafax Telecopier is released in what marks a shift towards more affordable and readily available fax machines.

1970s. Japanese manufacturers increase interest in the fax machine around the world by bringing out cheaper, faster and smaller models.

What does the future, then, have in store for the fax machine? Well, it doesn’t look good, especially when our Fax-To-Email service removes the need for businesses to waste resources on having a traditional fax machine in the first place.

No longer does a company have to buy a fax machine, fork out for line rental, set aside valuable office space to store it, pay for replacement paper and toner and spend time scanning important documents.

A fax-to-email number means you’ll receive a fax in email format, meaning you can access the information quickly and easily from any web-enabled device. It’s a safe, secure and environmentally-friendly way of keeping in touch with the people that matter to your business.

So, go on, it’s time to bid farewell to your fax machine and move with the times!

Photo courtesy of FeatheredTar on Flickr.

Preparing your business for the Olympics

April 24th, 2012 - 15:51 pm No Comments
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Make sure your business is prepared for the OlympicsWith just over 90 days to go before the start of the London 2012 Olympics, the countdown to the biggest sporting event in the world is well under way.

Indeed, it’s hard to miss all the hype surrounding the sporting extravaganza, which is expected to provide a boost to the UK economy when it takes place in July and August.

While the Olympics will undoubtedly deliver a welcome shot in the arm for many businesses located in London or in close proximity to venues in other host cities, it will also cause plenty of disruption to companies of all sizes and all industries if they fail to plan properly.

And it’s not just London-based firms that need to be mindful of the potential knock-on impact caused by the hundreds of thousands of sports fans attending events or heading to the English capital to be part of the action.

So, here are a few things to consider to help get your business ready for the Olympics (July 27-August 12) and Paralympics (August 29-September 9):

1. Devise an in-depth strategy outlining the possible disruption across all departments and communicate this to staff asking for as much feedback as possible.

2. Be mindful of stock levels before the Olympic Games start as the line of supply may be disrupted by the increase of traffic in and around London so assess whether it’s appropriate to make alternative plans.

3. Keep staff informed of potential travel disruption that could impact on the journey to and from work. The Olympic organisers have issued some travel advice for London-based businesses here that may be handy, although events are also scheduled to take place in cities like Cardiff, Manchester and Newcastle. A list of all the venues can be found here. Use the Olympic website to find out what’s on, where and when – and act accordingly.

4. Adopt more flexible working hours to offset the risk of potential travel disruption to staff. This could also be extended to working from home or relocating temporary depending on the location of your business to the Olympic Park.

5. Change opening hours to accommodate the influx of extra visitors.

6. Reschedule any business meetings that may be impacted by the Games.

7. Ensure staffing levels are at the appropriate level during the Games as some of your workforce may have requested time off to attend events.

8. Introduce a TV into the workplace to allow staff to watch events during breaks.

Photo courtesy of Dave Highbury on Flickr.

Three essential tips for all new businesses

April 20th, 2012 - 09:21 am No Comments
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Essential business tipsStarting a new business in the current economic climate is extremely difficult, so any steps that can be taken to ease the pressure straight away and potentially save money will free up vital funds and no doubt be welcomed.

Here are our three essential tips for every new business:

Focus on building up a social media audience

Embrace the social media revolution right from the off because sites like Twitter and Facebook enable you to reach potential customers relatively easily. It’s effectively free marketing and if you have the right approach to social media and how it works then it can raise brand awareness quickly and naturally. Get it wrong, though, and the reputation of your business can quickly suffer so check out sites such as Mashable regularly as they offer plenty of useful advice and ‘how-to’ articles on how to capitalise on potential social media opportunities.

Teach common sense around the

It’s vital for your workforce to be actively involved in helping your company keep outgoings to a minimum and that means ensuring everyone turns off equipment when not in use, turn off all lights when exiting a room and turn central heating/air conditioning units down or off altogether. Energy bills can quickly spiral out of control if staff members are wasteful and can easily be controlled. Purchase energy-saving accessories and equipment as they provide better value for money.

Source a cheaper phone service

Communication is the very lifeblood of every business. It’s how you interact with existing and potential new customers and you need to ensure that it’s not costing you – or your customers – a fortune to keep in touch with each other. Here at 08Direct we have various business solutions that are not only affordable, but can also potentially help to generate leads as having an 0800 number can increase enquires by up to 175%. We also have the UK’s best rates when it comes to 0800 numbers, offer 0844 numbers free of charge and have plenty of competitive deals to suits the exact needs of every business.

Photo courtesy of Images_of_Money on Flickr

Smartphones to signal the end of cash and credit cards?

April 19th, 2012 - 14:01 pm No Comments
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Could mobiles signal the end of credit cards?Interesting research findings emerged this week in America to suggest that the ‘mobile wallet’ could replace cash and credit cards as the preferred method of payment of goods in little under a decade.

Just under two thirds (65%) of the tech expects that took part in Pew Research Center’s Internet & American Life Project feel that public trust in smart-device swiping will be at such a high level by 2020 that “cash and credit cards will have mostly disappeared from many of the transactions that occur in advanced countries”.

The benefits of the ‘mobile wallet’

  • Convenience factor. Those people backing the ‘mobile wallet’ to become potentially one of the most significant cultural changes ever think the convenience factor will be the biggest appeal to consumers – and it’s easy to see why. It’ll be quick and easy to get in and out of shops.
  • Personal shopper. Shoppers will be sent details of relevant deals directly to their smartphones depending on their location and purchasing history as they peruse the shops hunting for bargains. Information for in-store loyalty schemes will also be hosted on the cloud, making it even more useful.

Concerns over ‘mobile wallet’ integration

  • Accessibility. Critics are quick to point out that not everyone owns a smartphone and so the theory of mobile payments becoming widespread is flawed from the off. While an estimated 45% of the population in the UK have a smartphone and this figure has increased dramatically over the past few years, there’s still some way to go before everybody has one.
  • Security. Will members of the public be comfortable storing a wealth of financial information on the cloud? How secure is near-field communication (NFC) to protect from hackers? It may be some time before people are convinced that it’s a safe way to pay for goods, while changing consumer habits will also take time.

The whole concept of the ‘mobile wallet’ is certainly an interesting one and services such as Google Wallet already exist.

Will it, though, become as commonplace as some experts believe?

Photo courtesy of Dominik Syka on Flickr

 

The business benefits of having an 08 number

April 16th, 2012 - 16:06 pm No Comments
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Selecting to use an 08 number for your business can instantly boost revenue, through rebates and increase sales enquiries. Plus, with your professional non geographic number, your business will give off a big company image.

Once you have your 08 number activated the days of having to inform all your customers and business contacts of new contact details are over. If you happen to move offices, or simply receive a new mobile phone number all you have to do is inform us of your new number and we can instantly re-direct your calls to the new number.

This is also a great benefit if in the future your business expands. By using a non-geographic 08 number, you can be contacted on the same number regardless of the callers location in the UK. In addition, with our complete call management services you can point numbers at different locations within your company instantly.

Depending on the 08 number you chose, your business can benefit in different ways from extra revenue. If you go with a free 0844 number, you will initially have no cost to pay and can run your new line for free. Then, depending on the amount incoming minutes you generate, you can start to earn a rebate on every minute.

Or you can connect a freephone 0800 number, which your customers can call for free from all UK landlines. 0800 numbers have been provide to substantially boost customer enquiries as they are free to call. With 08Direct you can connect a freephone 0800 number for your business from £4.99 a month. We do the best packages in the UK for 0800 numbers.

In addition to your new number, if you select to work with 08Direct your company will benefit from our FREE Call Management Package worth nearly £200.

For more information on all our products and number please do not hesitate to call 0844 504 4000 and one of our account managers will be happy to help you.

An 03 number will bring an end to expensive mobile rates for calling 0800 numbers

April 12th, 2012 - 08:19 am No Comments
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The big news in the UK telecoms industry this week is that Ofcom are working towards making mobiles calls to 0800 numbers free to call.

Currently all 0800 numbers are free to call from landlines, but callers are hit with significant rates if they try to call 0800 numbers from their mobile. The per minute cost depends on the mobie network, but charges can be as much as 21p meanng many mobile phone users are left feeling highly frustrated.

Although the latest news from Ofcom is welcome, it isn’t something that is going to be implemented immediately. According to the Daily Mail no final decision will be made until early next year. Before any new rules can be implemented there will need to be a process of formal consultation.

However, at 08Direct we already offer an answer to frustrated mobile callers. The price of calling an 03 number is inclusive within both landline and mobile bundles. So anyone who calls an 03 number using a contract mobile phone, will not see any additional charges providing they stay within their agreed tariff.

Away from bundles, the cost from landlines is the same as a local call to an 01 or 02 number. For these reasons, some of the biggest charities in the UK are already working with 03 numbers as either helplines or as a way of attracting donations. The recent Sport Releif appeal, and Children in Need have both used 03 numbers as a wat of fund raising.

Like all our number packages, if you choose an 03 number from 08Direct you will benefit from our additional services with our FREE Call Management Package worth £199.

Telecoms regulator plans to remove mobile charges on 0800 numbers

April 10th, 2012 - 09:41 am No Comments
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Telecoms regulator OFCOM has revealed a plan to make calls to 0800 numbers free of charge for mobile users, along with plans to clarify the cost of making a call to numbers beginning with 08 and 09.

In a statement, OFCOM’s chief executive Ed Richards said that the regulator wants to simplify the process of making calls to different business and public sector numbers.

“If calls to 0800 numbers from all phones are made free, then any uncertainty about making calls to those numbers, especially through mobiles, will be cleared up to the benefit of consumers and service providers,” Mr Richards said to ZDNet.

OFCOM added: “We aim to try and tackle the confusion about how much it costs to call 03, 08, 09 and 118 numbers, as well as to try and restore trust in using those numbers which has been lost due to the complicated nature of pricing.”

As well as making calls to 0800 numbers via mobiles free, OFCOM also intends to implement a new pricing structure for 08, 09 and 118 numbers. The regulator said that information should be made clearer about ‘revenue-sharing’ numbers, where the cost of a call is split between the consumer and the provider.

OFCOM’s proposal involves splitting the costs involved into ‘access charges’ and ‘service charges’, which it hopes will make it simpler for those needing to call those numbers, especially if they don’t have access to a BT line.

The regulator plans to make a final decision during the early part of 2013. Consumer groups have welcomed OFCOM’s plans, citing reasons such as removal of costs for calling 0800 numbers from mobile phones for people who struggle to deal with the costs.

 

UK Government to be able to listen into our telephone calls

April 4th, 2012 - 10:19 am No Comments
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The Government have announced plans to push through leglislation that will allow them to track any phone call, or text message sent in the UK. If the new liglistation is passed, the UK secirity services will effectively have the legal right to listen to our phone calls in real time.

The reasons behind the plans are to help prevent crime and terroism by tracking communications and gathering intelligence. They will be able to track who we are in contact with, how often we contact them, and how long our communcations last.

The previous Labour government tried and failed to introduce similar leglislation, and now David Cameron and his cabinet have come back for another attempt.

In an interview with the Daily Telegraph, a home office minister outlined the reasons behind the new law: “It is vital that police and security services are able to obtain communications data in certain circumstances to investigate serious crime and terrorism and to protect the public. We need to take action to maintain the continued availability of communications data as technology changes”.

What remains unclear to us at 08Direct is that by tracking our mobile phone activity, will this effectively give the government data on where we travel? Technology has existed for some time which enables us to be tracked via our mobile phone signal.

How do you feel about the UK security services being able to listen into your telephone calls without having any warrant, or had to seek permission through the courts?